Revelation was designed based on years of direct experience with offline and online qualitative research, as well as in-depth contextual research with researchers. Yes, we walked the walk and actually did research on researchers!

Based on our experience and research, we designed Revelation around a few core philosophies:

Start with the end
Call it what you will - qualitative market research, user research, design research - the end goal is to make customer experiences meaningful in the context of a business question. Revelation strives to give researchers the power to capture customer experiences and quickly make the collected data meaningful. It may be heresy, but we were inspired by online quantitative (gasp!) research tools in that they do a great job of instantly making collected data meaningful. That's why we have built analysis tools right into Revelation - so any data that gets collected can be made meaningful quickly and easily - without starting up Excel or Access.

Study design, moderation, analysis - everything else is grunt work
During some of our interviews with online qualitative resarchers, we noticed that many were actually pointing at their screens and....counting. Mostly counting which participants had showed up, so they could figure out who had not showed up. Yes, counting. Really, if there's ONE thing computers should be able to do, it's count. We decided that Revelation should eliminate tedious grunt work. Whether it's alerting researchers to participants who have fallen behind, or categorizing and organizing data, Revelation saves researchers the time and effort on tedious grunt work so they can focus on the primary research activities: study design, moderation and analysis.

Researchers are people too
In our experience, too many research applications force researchers to adapt to clunky interfaces and non-researcher language. Our research showed that poor design was costing researchers time, effort and money. Call us crazy, but we believe that researchers deserve clear and easy to use interfaces that speak researcher, and software that understands research projects and analysis. We designed Revelation to be easy and elegant to use for researchers, participants and observers.

It's about you
We've talked a lot about Revelation, the application, and it's a big part of our story, but it's only a part of the story. A company is more than its product - its how it supports its customers and how well it enables them to succeed. We think of Revelation as a tool for your success, whether you are an independent researcher or part of a large organization. So we provide you with methodology help, provide you marketing materials to help you sell to your clients, and work with you to develop branded offerings that enhance your business. We believe Revelation is the core of a fantastic service offering to grow your business, and we want to give you the tools to make it happen.