My friends over at Satisfaction have made customer service their abiding passion. At the beginning of February they even held a Customer Service is the New Marketing Summit.

Now we here at Revelation pride ourselves on our customer support - both with the technology of Revelation and also with the methodology questions that inevitably come up when doing online Immersive Research. We are constantly thinking of ways we can support our customers - not just as Revelation users, but also as business and most importantly people. That's why we started our users group - The Revelation Nation where our customers have a direct line to not just us but to each other. We think of support as an ongoing human conversation that starts when someone first encounters us.

So we were very happy to see that the folks at Satisfaction had launched the Customer-Company compact. This pact is a call for shared responsibility between companies & customers — one that promises that both sides will hold up their end of the bargain to change the game. The document provides a way to opt into a set of shared values. It’s a balanced statement of responsibilities for companies and customers. We are proud that we are one of the first folks to sign on.